Our Collective Purpose
- For smart and effective Speech and Language Therapy to be available and accessible to all.
- To provide a supportive working environment for Speech and Language Therapists and Assistant Practitioners where their skills and expertise can develop and flourish.
- To advance the profession of Speech and Language Therapy and spread awareness about its significance and transformative power.
Our Magic Words
We identified our values, which we call our ‘magic words’, by reflecting on what truly matters to us and makes our culture unique. We are committed to always doing our best to embody these ‘magic words’ in all that we do.
We hope that these values will mean something to our entire Magic Words community - including our hardworking Magic Words team, our therapy clients, our partner schools and settings and our local allies.
How we live this:
By embracing and celebrating vulnerability.
By providing spaces where clients and teammates alike feel safe to question or challenge one another while remaining respectful and kind.
By remaining judgement free and always objective.
How we live this:
By remaining steadfast in our dedication to nurturing ourselves, our teammates and all others who put their trust in our expert Speech and Language Therapy services.
By recognising that as humans, we are all continually growing and transforming. Therefore, care and support should always be extended to all, regardless of level of seniority, job role, walk of life, age or neurological profile.
By showing ourselves and others kindness, empathy and compassion in how we choose to communicate and behave and holding each other accountable to maintaining this standard.
By ensuring we are available and approachable to our teammates and clients, whilst being aware of and respecting our own personal and professional boundaries.
By maintaining a culture that is accepting, embracing, empowering, and always affirming rather than one that encourages blaming, shaming or gossiping.
How we live this:
By ensuring our team feel safe and supported to freely express their thoughts and ideas in the confidence that they will be heard and acknowledged.
By offering our team members encouragement and support to create and try out ideas without fear of being looked down upon should their ideas not work out as they hoped.
By fostering a culture of growth potential that leaves room for everyone to take healthy, well-considered risks in the pursuit of what truly matters to them.
By respecting the autonomy of our teammates and clients; allowing them to choose their own path and encouraging the development of independence and transformation.
How we live this:
By staying open minded, open hearted and always curious to learn, grow and evolve our collective knowledge and expertise.
By being willing to share our knowledge and expertise with others; empowering them and enabling transformation among colleagues, clients and communities alike.
By always considering new ideas and developments in our field with discernment, always being mindful to critically appraise what others tell us.
